Marketing Analytics
NYC Metro Area
Must be authorized to work in the
lmgleason@recruitmentresource.us
This role will involve developing effective targeting and identification of new market and product opportunities through segmentation and analysis.
The role will be responsible for performing analysis based on program test performance to support optimal marketing program strategy and recommendation. The post holder will assist in the design of test campaigns, which will ensure the ability to have measurable and valid results.
Main Accountabilities
Analysis & Identification Revenue Opportunities
Work with teams to develop offers and strategies through financial scenario modelling and forecasting.
Produce P&L forecast and performance tracking to support Marketing programs.
Develop robust analysis to understand the short term and long term performance of marketing programs to optimize Marketing programs.
Ensure marketing analyses are completed on time and meet or exceed quality standards
Test Design and Targeting
Work alongside Decision Science and Credit Risk to develop effective response and approval models for differing target markets. Develop strategies to further optimize scorecards through effective use of applicant and bureau information.
Work alongside business units and programs to develop effective and valid test designs, which can be tracked and measured accurately.
Improve internal processes
Identify new opportunities for enhancing/ streamlining service
Other tasks and responsibilities as assigned.
•Well developed personal organization and commercial acumen, with the ability to deliver accurate results within tight deadlines
•Proven ability to be a key part of cross-functional teams
•Must be a good team player who uses positive energy in channelling direction and consistently develops and coaches team members
•Excellent oral and written communication skills with ability to translate business needs into technical requirements.
•Effective in the use of analytical tools including SQL, SAS and Excel. Experience in database environment an advantage. Technical knowledge of segmentation, test design and targeting.
•Financial service industry experience
•A self motivated team player
•Desire and drive to help the team deliver high quality output and stretching financial performance
•The intellectual capacity to move the team forward by constantly looking for better approaches.
•Passionate about data analysis and how this contributes to the business.
•Implementation of internal process to handle workflow, prioritization and review of analysis output with internal clients remotely
•Ensure P&Ls are forecast with governance controls in place.
•Each role could involve occasional travel to sites in other locations.